Public Media 2.0

Dynamic, Engaged Publics

Jessica Clark & Patricia Aufderheide

Future of Public Media Project, Center for Media and Social Impact

Center for Social Media, School of Communication, American University

2009


This White Paper explores the future of public media in the USA whilst considering its historical democratic role. The report lays out a vision for “Public Media 2.0” and what this may entail with the development of multi-platform,

participatory technology.

To read the full report, head to the Center for Media & Social Impact website, here.

Quality Indicators for Public Broadcasters – Contemporary Evaluation

This UNESCO report discusses ways of assessing quality in public media.

This report, published by UNESCO, gives an insight into possible indicators for quality in public media. Public broadcasters and companies around the world are striving to produce high-quality content and face the market competition, but often their efforts cannot be quantified, and there

is no structured way for public media companies to assess their performance. Public broadcasters can currently rely only on audience measurement instruments and ratings. According to the report, indicators are necessary to correctly assess the services provided by public broadcasters, make evaluations clearer and more objective and paving the way for continuous improvements.

This study offers a set of indicators that can be adapted or considered for different institutions and offers indicators related to production diversity, originality, the use of new languages and platforms and much more.

FULL REPORT

Germany: Interstate Treaty on Broadcasting and Telemedia

This treaty is a great example of how to implement a funding transition and regulatory changes within a federal State.

Written by Germany’s Die Medienanstalten (the corporation representing all state media authorities in Germany), this 2019 version of the Interstate treaty contains the principal regulatory framework for public-service and commercial broadcasting in a dual broadcasting system of Germany’s federal states. It also takes into account the

development of the broadcasting sector in Europe.

FULL TEXT

The Australian Communications and Media Authority

The ACMA is Australia’s broadcasting, internet, radio communications and telecommunications regulator. Their intention is to make “media and communications work for all Australians“.

The role of the ACMA is diverse, from online safety courses for children and parents to conducting research on the Australian media communications environment to inform decision makers. Away from education and research, the ACMA also manage Australia’s radio frequency spectrum, ensuring that it is equipped for

the continuing pressures rapidly growing ownership of mobile internet devices.

As regulators, the AMCA is responsible for investigating codes of conduct and practice both on an individual and organisational level. This includes combatting the misuse of content, abuse and producing guidelines that help to protect consumer and citizen rights.

The links below take you to two of the ACMA’s most recent reports. ‘The Communications Report 2014-2015‘ reports on the “performance of carriers and carriage service providers, including consumer satisfaction, consumer benefits and quality of service“, whilst the inaugural ‘ACMA snapshot‘ (September quarter, 2015) offers an overview of the ACMA’s “broad and diverse” regulatory activities.

Communication Report 2014-2015

AMCA Snapshot: September 2015

CRTC: Broadcasting Regulatory Policy 2015

“The way forward – creating compelling and diverse Canadian programming”

Published in 2015, this regulatory policy paper by the Canadian Radio-Television and Telecommunications Commission (CRTC) sets out the Commission’s findings on ways to build a future Canadian television system that encourages the creation of compelling and diverse programming made by Canadians.

The report looks to build on the current strengths of the Canadian television industry and take it into the future; ensuring its ability to develop alongside changing audience viewing habits and the growing use of on-demand

services.

READ REPORT

New Zealand: Children’s Media Use Study

“How our children engage with media today”

This research produced by New Zealand’s Broadcasting Standards Authority elucidates to the changing use of media platforms by the country’s 6-14 year olds.

The paper finds that television is still the dominant format for children although the use of tablets and smartphones is rapidly rising. It states that this age range is the biggest differentiator in media behaviour, with usage evolving as the child grows

older. However, there is a clear tipping point at the age of 11 when the use of Youtube and social media rise dramatically.

The report also highlights differences between social setting, background and ethnicity in the use of different media platforms, the level of exposure and content preferences.

FULL TEXT

Ofcom: Public Service Broadcasting in the Internet Age

This document, produced by the independent British broadcasting regulator, sets out its conclusions from its third review into public service broadcasting in the UK.

It assesses the performance of the PSB system as a whole and the potential challenges it faces in the future. It also looks to the methods that could be employed to maintain and strengthen PSB across the

UK.

The report is published alongside various additions and annexes which assess PSB in each of the UK’s regions and nations specifically. These can be found here.

OFCOM’S 2015 PSB REVIEW

A comparative analysis of media freedom & pluralism in the EU member states

Abstract

This study was commissioned by the European Parliament’s Policy Department for Citizens’ Rights and Constitutional Affairs at the request of the LIBE Committee.

The authors argue that democratic processes in several EU countries are suffering from systemic failure, with the result that the basic conditions of media pluralism are not present, and, at the same time, that the distortion in media pluralism is hampering

the proper functioning of democracy. The study offers a new approach to strengthening media freedom and pluralism, bearing in mind the different political and social systems of the Member States. The authors propose concrete, enforceable and systematic actions to correct the deficiencies found.

FULL TEXT & INFO