Quality Indicators for Public Broadcasters – Contemporary Evaluation

This UNESCO report discusses ways of assessing quality in public media.

This report, published by UNESCO, gives an insight into possible indicators for quality in public media. Public broadcasters and companies around the world are striving to produce high-quality content and face the market competition, but often their efforts cannot be quantified, and there

is no structured way for public media companies to assess their performance. Public broadcasters can currently rely only on audience measurement instruments and ratings. According to the report, indicators are necessary to correctly assess the services provided by public broadcasters, make evaluations clearer and more objective and paving the way for continuous improvements.

This study offers a set of indicators that can be adapted or considered for different institutions and offers indicators related to production diversity, originality, the use of new languages and platforms and much more.

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