Auntie Knows Best?

Public broadcasters and current affairs knowledge

Stuart Soroka, Blake Andrew, Toril Aalberg, Shanto Iyengar, James Curran, Sharon Coen, Kaori Hayashi, Paul Jones, Gianpetro Mazzoleni, June Woong Rhee, David Rowe and Rod Tiffen.

Cambridge University Press, 1 January 2013, British Journal of Political Science

Abstract

“PSBs are a central part of national news media landscapes. In many countries, PSBs are the first choice of citizens when it comes to news providers. And in perhaps more countries still, PSBs are thought of as specialists in provision of

hard news.

We test this proposition here using survey data from a large cross-national survey involving indicators of current affairs knowledge and media consumption. Specifically, we examine whether exposure to public versus commercial news influences the knowledge citizens possess about current affairs, both domestically and internationally. We also test, using propensity score analysis, whether there is variation across PSBs in this regard.

Results indicate that compared to commercial news, watching PSB has a net positive influence on knowledge of hard news, though not all PSBs are equally effective in contributing to knowledge acquisition. This knowledge gap between PSB and commercial news media consumption appears to be mitigated by factors such as de jure independence proportion of public financing, and audience share.”

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