Moving beyond the Borders of Top–Down Broadcasting

An Analysis of Younger Users’ Participation in Public Service Media

Anne-Sofie Vanhaeght and Karen Donders

Television & New Media

Vrije Universiteit Brussels, Belgium

Sage Publications



This article analyses whether and to what extent public broadcasters have been able to transpose concepts like interaction, cocreation, and participation into actual media service


The article theoretically frames this discussion, first, by defining and operationalising interaction with, cocreation of, and participation in public service media (PSM), focusing mainly on participation, and, second, by analysing the challenges that emerge from these concepts.

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