Process, product, and storytelling innovation in public service broadcasting organisations
Sandra K. Evans
Department of Communication, California State Polytechnic University, USA
This article addresses the following question: “how do employees and managers make sense of innovation within their organizations in relation to a rapidly evolving digital media environment?”.
With a focus on public radio organisations in an increasingly digital, multi-platform media landscape, this article uses data from interviews with 56 employees from 11 public radio stations. The results, according to the author, “show how people in public media organizations