The Future of Public Service Broadcasting in Serbia
This paper examines the status, role, and main challenges of the reform of the public service broadcasting (PSB) in Serbia.
The study address three main research aspects. The first is related to the current operation of the PSB in Serbia, taking into account its regulation, status, model of funding and program quality. The second assesses the entire process of creation of
media policies and laws regulating the status of PSB in Serbia, including the actors in those processes, their relations and influence. The final aspect of the research addresses the main challenges of PSB in Serbia with regard to technology innovation and digitalization, use of the new media, and the PSB’s relation with the audience.
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